Shopping in Wears Valley

Shopping in Wears Valley

Wears Valley, and by extension Townsend, prides itself on being a less commercial alternative to Pigeon Forge and the other high traffic cities of the Tennessee Smokies. We enjoy the attractions of those areas as much as anyone else, but everyone needs a place to go to that is smaller, quieter, and providing a more intimate experience with the roots of our history and culture here in the Smokies.

Think of us as the “Arts and Crafts” community of Pigeon Forge. Many of our shops here feature homemade items that celebrate and prolong the Smoky Mountain heritage. Our shops sell everything from homemade jams, jellies, honeys, candies, candles and woodcarvings to furniture, quilts, framed artwork, home decor and much more.

the nook logo-1Find Wears Valley and Smoky Mountain University and other Smoky Mountain Souvenirs at The Exclusive Nook! These designs are created in Wears Valley and are unique.  Find great souvenir prices at The Exclusive Nook.



Aunt Debbie’s Country Store – Aunt Debbie’s Country Store makes many of their items locally along with other items crafted here in Wears Valley. Lamps, barnwood items, birdhouses, home decor, Made in Tennessee items, incense and much more. Aunt Debbie’s supports local artisans and carries items not found in other local stores.



stuff 001Friendly Falls Food & Stuff – What’s the stuff? That depends, our unique inventory changes every week. Find homemade crafts, souvenirs and more! Visit our Rock Shop and stop by for genuine mountain goods and fun vacation treasures. 



71T36YRHUVLPhantoms Fill the Southern Skies – The best in ghosts, hauntings, paranormal activity and Native American folklore in the South as compiled by Pigeon Forge author Jeff Lawhead. Includes many classic entries like The Bell Witch, the Hermitage (South Carolina) and the Devil’s Tramping Grounds along with obscure stories like The White Screamer. Each entry was updated and researched for varacity and for additional info into the backstories therein. Includes the author’s own paranormal experience in an apartment in Sevierville, TN!


The Smoky Mountain Outfitter – The Smokies are calling you to come visit and explore them, and we provide the items necessary to help make that happen. At our outfitter store in Walden’s Creek next to Smoky Mountain Jeep Rentals, you’ll find hammocks, apparel, sun location, water bottles and more that you can see at


friendlyfalls035The Rock Shop and Gem Mine at Friendly Falls
Geologists beware, may be addicting! Gem mining and rock collecting is so much fun and we are right there with you exploring the gems and categorizing the treasures we find. We have specialty rocks for sale and to find in our mine.




Moonshine Ridge – Moonshine Ridge Country Store is a vacationer’s delight. Find homemade crafts, souvenirs and more! Serving the guests of Wears Valley for years, Moonshine Ridge welcomes you in to say hello and try a bit of fudge and shop for mountain goods and fun vacation treasures.

Wears Valley Antique Gallery – If there was one word to describe the Antique Gallery in Wears Valley, it would be “wow”. This is a huge store with many sections interlocking and many, MANY cool things to look for and at. Art, collectibles, toys, candies, and more treasures all wait for you to peruse.

Whaley Fresh Market and Deli – For those who want to avoid the traffic of Pigeon Forge to get groceries and high quality gourmet food items, Whaley Fresh Market and Deli in Wears Valley is an excellent alternative. They sell meats, Amish foods, local honey, sorghum, steamed sandwiches, pumpkin butter, and much more.

A Romantic Treasure – Now that you’ve chosen the Great Smoky Mountains as your romantic getaway destination, take the fun to the ‘next level’ with a romantic gift or gift basket from Romantic Treasure. We are here to enhance your getaway with romantic surprises, welcome baskets, and fun surprises for your family or significant other. Surprise that certain someone with complete romantic dinner set up. We deliver and set up the perfect items for a romantic dinner in. –

Smoky Mountain Jeep Outfitters – For those who love jeeps, we have Smoky Mountain Jeep Rentals for the adventure of a lifetime in the Smokies. We also have jeep outfitting gear to accentuate your adventure even more. Stop by and see us at 1725 Walden’s Creek Rd, Sevierville, TN.

PrintGnorbert Recommends: The Whaley Market of particular note is their Amish foods. You may want to stop here after your magical Gem Mining experience. Aunt Debbie’s Country Store will not disappoint! Look for the giraffe and the rooster in the parking lot.


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